New on the unlikely scene


Burton Morris Jacket: Flower All-Over Print








































Shop the look


gear up for adventure

Enamel Tumblers: Eggshell (Set of 2)


Japanese Weeding Hoe: Ash/Mint


Edison String Lights: Vintage White


Dandelion Weeding Fork: Ash/Mint


Skittle Lamp: Pink


Lemon Eucalyptus Oil Mosquito & Tick Repellent Mist

Get Lost: Camping Survival Kit with Outdoor Essentials
brands you should know
take a deep dive
Our buyer, Derek, takes care when choosing brands to add to the Unlikely selection. Hear from him on why these brands made the cut.

unexpected retail rooted in craftsmanship
We are a unique retail space, offering an experience like no other in Raleigh, NC. Think elevated general store, meets your favorite neighborhood bar, meets workshop.
After nearly twenty years of experience under our sister store, Edge of Urge, we expanded our offerings and opened our own doors in November of 2019.
take it from the unlikely professionals
don't just take it from us
Aurelie B.
Fast delivery, well packed, and a personalized note. All perfect, thank you!
Nicholas G.
Definitely a hidden gem! Great atmosphere, alcohol, selection, and general store. So glad we found this place!
Spencer B.
The best thing about this spot is there’s nothing else like it in Raleigh. In a city where a lot of the retail is something you can find in the mall, this shop is an amazing change of pace.
Dave H.
They have quite the assortment of high end goods, mostly clothing with some accessories. It's really quite one of the best gift shops around in my opinion.
visit us
212 E Franklin St
Raleigh
NC 27604, USA
Monday
by appt only
Tuesday - Thursday
12pm - 6pm
Friday - Saturday
11am - 7pm
Sunday
10am - 5pm
Become an Unlikely Professional
join the crew
Join our rewards program to start earning points every time you shop with us! It's simple - the more you shop, the more you earn. Then redeem points to save on your purchase!